Two Things About SEO You Need To Forget This 2015

For all companies specializing in Search Engine Optimization and Information Technology (IT), the year 2014 was a bit rough to be honest. But bad rumours about new updates keep on rolling forever.


Now imagine this grid rolling and rolling forever…

There were no real updates so far. Well, probably not except for Google’s upcoming mobile-oriented update.

So now, as the year 2015 started off with a real, big bang of bad information. Many experts have had discussions about it, which probably included if Google needed more images or if videos weren’t really doing anything.

So, we have come up with some recognitions and probable solutions. It’s start on the right foot (or whichever foot you want). The industry is running on some bad myths right now and though most have been said, they bear repeating. Let’s end this “he said, she said” myths, namely two major ones.

Myth 1: SEO Is Cheap

When you hire an SEO expert, you are not just hiring someone who is going to change a few titles tags, throw up some links, and tweet a bit. It’s a big deal, alright?

We want to tell you that it is cheaper than broadcasting your commercials in TV. But cheap isn’t exactly the word for it. This industry that requires its practitioners (us, and other companies) to keep up our research and metric measurements on a daily basis.

To ensure our integrity (and profitability, mind you), monitoring and analysing all the changes to algorithms and tools and just what is the next thing in website visibility is our daily job.

And yes, you’ve read it right. It means daily changes; updates and more information are coming. This means we are constantly reading, testing, asking, and working.

Yes. This is a live snapshot of one of our researchers.

Yes. This is a live snapshot of one of our researchers.

Myth 2: The SEO Position Does Not Matter

I didn't sign up for this position!

I didn’t sign up for this position!

Always remember, it really DOES matter when you are in the SEO industry, folks. What we mean to say is that, if your PR ranking is at 1, you’re likely to be seen by most people. If you’ve got a PR ranking of 10 (or junk, as we call it in the office), then there’s really no sense for you not to hire a specialist to help you.

Remember, you need site traffic. Google wants people to visit and see your website flourishing with public activity.

For 2015, Watch Your Content And Develop Them Carefully [Infographic]

Back in 2012, content just needed to be consistent and unique. The continuous update of Google had many online marketers prioritise the use of high quality content instead of betting it all on SEO.

But then again, we smell a bit of trouble. If we’re to apply the ideas here, we’re also going to need to deal with Google’s Mobilegeddon. While it hasn’t spelled the end for most websites, just like how Panda and other updates shut down highly-ranked websites a few years back, it would help to be aware.

If you haven’t updated your website to work on smaller phones, which is expected to grow by 90.1% in 2017, then there’s a big chance that competitors could swallow you up. We suggest you do and we believe we know how to help you to make it a more effective gamechanger for your online marketing.

Then, we could apply the strategies listed here.


Meanwhile, it pays to always be unique. It also pays to diversify all your content options.

There are a great many ways to make your blog professional, entertaining and engaging all at the same time.


The Growing Trend In Small US Businesses

By the end of the year, we could say based on these numbers that the United States has halfway recovered from its economic troubles since the 2008 financial crisis. Gigantic businesses have fallen. And we have to say here at Onestat, that is actually a good thing. I mean, we compare it to a cupcake business you have to walk four blocks away. When the co-owner doesn’t like what’s happening, he or she could always make a shop elsewhere, and sometimes, that’s just one block away.

Obviously, we like cupcakes.

If the backbone of business is fragmented into smaller parts, it gives small communities both access and opportunity to consume the business and work for the business. Forming into the new backbone of the United States, they are more versatile, not just because they were born during the trying times of the 21st century but because if they fail, there’s not an entire industry to fall apart.

From 2008 to 2011, the US had experienced a significant growth in the number of small businesses in the country. Based on this information gathered from 2002 to 2011 by our researchers, we could say the US is on its way to making itself more invincible.

How about you? What can you say about these statistics?

  1. The SBA specifies a small company as a venture having fewer than 500 staff members.

  2. There are practically 28 million small companies in the United States as well as over 22 million are self employed without any added payroll or workers (these are called nonemployers).

  3. Over 50 % of the working populace (120 million people) functions in a local business.

  4. Small businesses have actually generated over 65 % of the net new tasks given that 1995.

  5. Approximately 543,000 brand-new companies get going monthly (yet even more employer companies closed down than start up monthly)

  6. 7 out of 10 new company companies survive at the very least 2 years, one-half a minimum of 5 years, a third at the very least 10 years and also a quarter remain in company 15 years or even more.

  7. 52 % of all local business are home-based.

  8. There were 22.5 million nonemployer firms in 2011 (up nearly 2 % from the year just before).

  9. To identify as a “nonemployer” company you should have yearly company receipts of $1,000 or longer and also be subject to federal income taxes.

  10. Approximately 75 % of all U.S. companies are nonemployer businesses.

  11. 19.4 million nonemployer businesses are single proprietorships, 1.6 million are collaborations as well as 1.4 million are companies.

  12. The fastest increasing sector for freelance companies in 2011 consisted of vehicle repair work shops, appeal salons and also dry cleaners.

  13. Total -0.23 % incomes from nonemployers attacked $989.6 billion in 2011 (up 4.1 % from 2010).

  14. Nonemployers had average incomes of $44,000.

  15. Around 80 % of nonemployer businesses for 2011 (or 18 million companies) mentioned less than $50,000 in invoices.

Hi, We’d Love To Work With You!

Hey there, we’re the guys who are working to help you get your numbers up and running as your business grows. And what better way to grow than to know the potential areas your business is growing?

The cutest Internet marketing consultants ever.

The cutest Internet marketing consultants ever.

Sadly though, it isn’t that easy to find the information you are looking for. We personally understand that. From the format and loading time of Facebook images in your social media campaign, to the SEO optimisation and bot-related issues you could get with Google and other search engines, life isn’t easy for us Internet marketers and online entrepreneurs.

Yes, we’re also online entrepreneurs.But we don’t wish to endorse our businesses here.

We’re here to talk about online strategies, metric measurements, statistics and other technical things that could help improve your online business strategies!

Sure, we’d charge you a fee for our services. But then again, we give free advice you could use!

We’d be happy to hear from you! Talk to us whenever you can or if you need case-specific advice!